Privacy Policy

At Bottom Wear, your privacy is our paramount concern. When you visit our website or make a purchase through our online store, we collect certain information to provide you with the best possible experience, process your orders seamlessly, and keep your data safe. This Privacy Policy describes what information we gather, how we use it, and the steps we take to protect your personal details.

Information We Collect
We gather two types of information: data you provide directly and data collected automatically. When you create an account or place an order, you supply us with details such as your name, email address, shipping and billing addresses, phone number, and payment information. If you contact our customer support—whether by email, chat, or phone—we retain records of that correspondence to resolve your inquiries, returns, or refunds. You may also opt in to receive newsletters, promotional offers, and SMS alerts, and we store your preferences for marketing communications accordingly.

In addition, we automatically collect usage and technical data each time you interact with our site. This includes the pages you view, products you browse, items you add to your cart, and your purchase history. We record device and browser information—such as IP address, operating system, and screen resolution—to optimize performance and compatibility. We also use cookies, web beacons, and similar technologies (for example, Google Analytics and Facebook Pixel) to analyze traffic patterns, enhance functionality, and tailor our offerings to your interests.

How We Use Your Information
Your personal data powers almost every aspect of our service. We use it first and foremost to process and fulfill your orders—verifying payments, arranging shipments, and sending you confirmations and delivery updates. When you reach out for help, we access your order and account details to provide efficient customer support. We also employ your browsing and purchase history to make personalized product recommendations and to serve you relevant promotions and newsletters, but only if you’ve opted in. Behind the scenes, we analyze anonymized usage data to improve site performance, develop new features, and ensure a smooth shopping experience. Finally, we maintain your information in secure systems to detect and prevent fraud, comply with legal requirements, and uphold our rights and obligations.

Sharing & Disclosure
We never sell your personal information to third‑party marketers. However, we do share data with trusted service providers—such as payment processors, shipping carriers, email/SMS platforms, and analytics services—strictly to perform the services you request. In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new entity under the same privacy commitments. Where required by law or to protect our rights and safety, we may also disclose information to government authorities or in response to legal processes. Any other sharing occurs only with your explicit consent.

Cookies & Tracking Technologies
To make our site function properly and to learn how you use it, we deploy a mix of cookies: essential cookies keep your cart and account operational; performance cookies (like Google Analytics) help us understand site usage; and advertising cookies enable us to display relevant ads both on and off our platform. You can manage or disable cookies through your browser settings, though doing so may limit certain site features.

Data Security
We employ robust technical and organizational safeguards—such as SSL/TLS encryption, secure servers, and strict access controls—to protect your personal data. However, no method of transmission over the Internet can be guaranteed completely secure, so we continuously monitor and update our systems to mitigate risk.

Your Rights & Choices
Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal data. You can request a copy of your information, correct inaccuracies, or ask us to remove your details (subject to legal retention requirements). If you no longer wish to receive marketing communications, simply use the “unsubscribe” link in any email or contact us at support@bottomwear.com. We will honor your preferences promptly.

Children’s Privacy
Our site and services are intended solely for individuals aged 18 and over. We do not knowingly collect data from minors. If you believe we have inadvertently gathered information from someone under 18, please notify us immediately so we can delete it.

International Transfers
If you reside outside India, your information may be transferred to and processed in India or other countries where our service providers operate. We ensure that any such transfer complies with applicable data protection laws.

Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top indicates when the latest changes took effect. We encourage you to review this page periodically to stay informed about how we protect your privacy.

Contact Us
If you have any questions or concerns about our Privacy Policy or your personal data, please reach out to us:
Email: privacy@bottomwear.com
Address:
Bottom Wear HQ
42 Fashion Street
Bengaluru, Karnataka, 560001, India

Thank you for trusting Bottom Wear with your personal information. We value your privacy and are dedicated to safeguarding your data with the utmost care.